I love to write, but I've been working on so many projects, coupled with summertime travel and having the kids at home, that I have barely updated my blog once a month. I have been so deep in activity mode that I haven't been able to come up for air to talk about it.
The product offerings at Eternal Roots are constantly updating and evolving. I cleared out a few packages that were redundant/unnecessary, and two new packages took their place.
This package will get (or at least deserves) its own blog post, but a few words must be said here. I worked with a wonderful family to create a tribute video for the husband as an anniversary surprise. I interviewed his parents in Florida (via Zoom) and his wife and kids, having them share what he means to them. I made a fun intro montage for his video, then broke up the video into chapters, with photos spread throughout. I was privileged to be at the party where his wife surprised him with the video, and I got to watch him watch a video about himself. I saw so much value in this gift that I had to offer it for others.
I decided to keep the body of the video, where the subject matter is deeply personal, confidential for the family. It's too intimate to share. However, I made a minute-long video that largely tracks the opening montage. I had a blast working on this project and can't wait for another opportunity. You can learn more about the Tribute Package here.
Here is the promo video I created for the Tribute Package:
Most of my clients have opted for the Reflection Package, which is the three-hour video that results in a video and book. I wanted to create a premier package with something extra, not just extra filming time. I decided to merge Reflection and Tribute, to create the Legacy Package. This includes a three-hour life story interview, coupled with a tribute video, which may or may not be a surprise to the tributee.
Next week I'm starting on my first Legacy Package. I'm doing a life story interview of a family patriarch, and am under a time crunch to get it completed before his birthday party. I'm going to condense the video down to the salient parts, approximately 30 minutes, so the family can watch it together at the party.
I'm also going to be interviewing his six children and their spouses for the tribute portion. Last I heard they're keeping it a surprise. I'm interviewing the children first, so when I interview the patriarch, I will play down the extent to which I know his family. (I'm a lawyer, I'm good at this kind of thing!)
You can learn more about the Legacy Package here.
Moving Client Projects Ahead
My main priority is always moving forward with client projects. I never have "downtime," as I can fill a whiteboard with projects and ideas. However, my default activity is always on the custom documentaries themselves. With so many moving parts, creating a three-hour video with photos, and a transcribed book, the projects needed an efficiency overhaul.
I have created guides detailing every step of the custom documentary process (there are a few dozen), and this enables me to track where every client is and is going next. I am also creating guides for my clients in pdf form, so I can educate them on what to expect at every stage.
I recently finished a project for Fred Harrison. His wife found me in a magazine feature, and hired me for a Reflection interview. Here are some pics of his book.
At the conclusion of Fred's interview I invited him to play a tune on his organ (he plays at his church), and Fred obliged. I like to create musical montages to open the Reflection videos, and decided to use Fred's own organ playing in lieu of a licensed track. I created a chronological slideshow of his photos, and faded in and out of him playing the organ. I sent this to Fred to get him excited about the upcoming video, and it gives me a chance to show the world what I'm doing.
I'm presently working on a project for the Chism family. It's amazing how you can sit down with someone who is so different from you on the surface, but as we get deep discussing life, all kinds of parallels emerge. We had a fascinating discussion about faith, spirituality, philosophy, parenting and personal growth. Here is a screen shot of the book I'm making for him (it isn't printed yet).
I'm working on his video right now. I prefer to do the book first, then the video kind of edits itself because I already know what goes where. The other night I finished the intro montage. Enjoy!
This is the name I'll be using for business promotional videos. When I set out on this adventure I thought I would only be doing life story interviews, and promotional videos for businesses were not on my radar. I started making them for colleagues on my Partners page, and got more detailed and experimental over time. This caused my editing skills to climb, and that crossed over to my life story videos (see above).
I've been talking about Prosperity videos on social media for months now, stating my intention to launch a "package" for it shortly. Something was always holding me back, and I think it was subconscious. I'm now grateful I held off, because this is much more than a "package." There is a multitude of potential offerings here, and it needs to be branded separately from Eternal Roots.
The plan is to create a Prosperity Videos page here on the Eternal Roots website. Eventually I will break it off to a separate website. We'll launch it once my rockstar graphic designer wife Nicole has finalized the logo.
Meanwhile, here are some of the things I've been working on, and these offerings will be available under the Prosperity brand.
Business Promotional Videos
This is where it started. I began interviewing colleagues about their businesses. Nothing fancy. Each time I would add something new and push myself.
Here is a video I made for a caregiver company in Temecula. This is one of the first ones I created. They provide cooking, cleaning, transportation and companionship services for the elderly.
Here is a video I made for a celebration of life memorial planner in Escondido. She really provides a valuable service.
Here is a video I made for an end of life planner in San Diego. She helps people get their affairs in order, which takes the stress off their loved ones.
Here is a video I made for a business optimization coach. We are working together now, and she is helping me streamline my processes and be more efficient, which is exactly what I need.
I am working right now with the business coach referenced above to create a weekly video series where she gives talks on various topics, then does guided meditations. The first four videos are done, but I'm not posting them because Jennifer is going to be sharing them with subscribers only. She starts with a powerful theme, gives personal examples and inspirational quotes, then she goes into a guided meditation. During the meditation I fade between relaxing nature video clips, mostly clips I shot during our recent trip to the Sequoias.
If you're interested in creating a recurring video series for your business, we should talk!
I have multiple upcoming engagements to provide event videography. In general, I will be videotaping the events, conducting interviews, then creating sizzle reels for future events.
Eternal Roots is now a merchant with Trio Rewards, a cash-back rewards program in Orange County. Trio is hosting a networking event next week for its merchants, and I am going to perform videography at the event. My focus will be interviewing the merchants so they can share their projects, and it will become a sizzle video for Trio.
I will also be providing videography for the 1000 Speakers Academy, coming to San Diego in October. This is an intensive training opportunity for aspiring public speakers. They will receive onstage training from acclaimed coaches, and will leave the event with a media kit. I will create sizzle reels for each of the participants, which they can use to promote themselves. I will also create a sizzle reel to promote the second training academy next May.
If you have an event and want to promote it in advance, and have a videographer onsite, then we should connect!
Laguna Woods Media Blitz
There is a 18k population retirement community an hour north of me called Laguna Woods. I'm running a magazine ad in a Laguna Woods publication called Sorbet. The ad is live now, and I'm already getting calls. Next month they will write an editorial about Eternal Roots.
I'm also running a TV spot in Laguna Woods. I created a 30-second ad that will run on several channels and on their message board, and once a month I will come to their morning talk show for an interview. Want to see the ad?
But Wait, There's More!
Reading what I've written above, I'm exhausted. Part of me asks, "am I insane for doing all this?" Perhaps... but I've only scratched the surface here! There's plenty more going on, I'm just too tired to keep typing. I'm too tired to talk about how I've got 200 pages of a book done, which gives advice to law students. That's in the pipeline. I'm too tired to discuss my plan to write a Do It Yourself book, where I teach others how to interview their elders. I'm way too tired to discuss my legal career (I'm a solo practitioner on top of this). I'm also way too tired to get into upcoming podcasts or expos, one of which will feature me as an expert speaker.
But I will end on this - I'm doing a collaboration with Pathe Magazine. They are featuring my DIY series in successive issues in their magazine, but we're starting something fascinating. We are doing a documentary, currently untitled, exploring how humans are more alike than different. In our fractured society, so full of hate and discord, we are going to explore how we are fundamentally alike deep down. I hope it will be a healing salve for the tumult in our society. A promotional video for this project is in the works. We're going to need volunteers to sit for quick interviews, so drop me a line if interested!
About the Blog
Here I write about the evolution of this project, the act of preserving life stories and personal development. I hope you enjoy reading it as much as I enjoy writing it.