When Nicole and I were discussing how to make this concept a reality, we both intuitively knew we wanted to incorporate tree imagery. I had a basic image in mind of a sequoia tree with "Eternal Roots" written in an earthy-looking font beneath the branches. Candidly, I think I just had the cover of The Giving Tree in mind, but with a sequoia. Nicole responded with a "yeah, let me handle that" tone, and I gladly deferred (I'm a lawyer, not an artist!). I strongly believe in letting experts be experts, so I got myself out of the way.
Nicole was drawn to imagery of cross-cuts of trees that detailed their rings. She found an image online, and played around integrating our name into the image in several different ways. We settled on a design we loved, but then my attorney brain clicked on. You can't just take any image you find on the Internet. Every image on the Internet belongs to somebody. You have to respect the intellectual property rights of others. Eternal Roots is about authenticity, and if we are going to build this, we are going to do it right. We could never use an image without the consent of the owner.
We researched the image, called "Old Growth Pine," and found the owner, Erik Linton. Erik practices an art style called "scratch board," and his work is stunning. I found Erik's email, and told him about our mission at Eternal Roots. I praised his work, and asked if we could incorporate his Old Growth Pine image into our logo. Erik responded, "This sounds like a very worth-while project. I'm more than happy to help out by providing an image." He sent us a hi-resolution image to use as a logo. We are grateful for Erik's generous spirit and for the art he shares with the world. Please support Erik by checking out his Etsy store. I'm sure his art would look just as good at your home as it looks on our logo.
About the Blog
Here I write about the evolution of this project, the act of preserving life stories and personal development. I hope you enjoy reading it as much as I enjoy writing it.